In-text advertising programs attach an embedded pop-up ad to certain words in your text. These words will appear underlined in a particular way, and when readers move the cursor over the word, the pop-up containing the ad is shown. You get paid only when readers click these ads (Pay-Per-Click system)
Advantages of in-text advertising
- Not cluttering: in-text advertising uses words with already exist in your posts, and links them to advertisers, so you don’t have to allocate a spacial space on your layout for this kind of ads
- Unlimited ads number: there is no limit of how many advertising links you put on each page
Drawbacks of in-text advertising
- Obtrusive: when readers hover the links, the ad is displayed, overlapping the text. This can be very annoying, because it disturbs the reading process
- Efficient only for high levels of traffic: besides the fact that some programs put minimum traffic conditions for accepting publishers, the payout per click is usually so low, that a lot of traffic is required for a decent earning
- Not compatible with other advertising methods: if you write paid reviews, you’ll have to make sure that you disable in-text advertising on those posts, because advertisers don’t accept links to any other sites than theirs
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